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Books in CLICK HERE for: OUI Magazine


"For the Man of the World". Oui was a men's adult published in the United States and featuring explicit nude photographs of models, with full page pin-ups, centerfolds, interviews and other articles, and cartoons. Oui ceased publication in 2007.

Oui was originally published in France under the name Lui by Daniel Filipacchi (first French issue November 1963), as a French equivalent of Playboy. In 1972, Playboy Enterprises purchased the rights for a U.S. edition, changing the name to Oui, and the first issue was published in October of that year. Jon Carroll, formerly assistant editor at Rolling Stone magazine and editor of Rags and later editor of The Village Voice, was selected as the first editor. Arthur Kretchmer, the editor of Playboy, however, had a role in assuring that editorial choices would be in line with Hugh Hefner's vision.

The intention was to differentiate the audience in mass-market men's magazines, in an attempt to answer the challenge brought by Penthouse, with its more explicit photography, and therefore compete on multiple fronts. At first Playboy considered a direct response by following Penthouse in a nudity escalation (Pubic Wars), but Playboy management was hesitant to alter the magazine's philosophy, based on a more 'mature' and 'sophisticated' audience (one-third of Playboy's readership at that time was estimated to be over 35). Instead a separate publication, Oui was introduced in order to pursue a younger readership, offering a combination of a "rambunctious editorial slant with uninhibited nudes pictured in the Penthouse mood." 


Oui Magazine 1972 7211 November Oui Magazine 1972 7212 December Oui Magazine 1973 7301 January Oui Magazine 1973 7304 April
Oui Magazine 1972 7211 November
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Price: $15.00
CovergirlMarlene (Nude inside and also appears as the centerfold) photographed by Frank...
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Oui Magazine 1972 7212 December
by
Price: $15.00
CovergirlUnknown (Not nude) FeaturesThe Wit And Wisdom Of The Rolling StonesThe Nicest Skyjacker...
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Oui Magazine 1973 7301 January
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Price: $15.00
CovergirlUnknown (Not nude) FeaturesJack Kerouac's On The RoadKing Hussein Forgives Us...
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OUT OF STOCK!
Oui Magazine 1973 7304 April
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Price: $15.00
CovergirlUnknown (Nude inside) FeaturesHan ky Panky On The S.S. FranceThe Nudest Bardot YetLord...
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Oui Magazine 1973 7305 May Oui Magazine 1973 7306 June Oui Magazine 1973 7307 July Oui Magazine 1973 7308 August
Oui Magazine 1973 7305 May
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Price: $15.00
CovergirlUnknown (Not nude) FeaturesHow To Zou-Zou In ParisLet's Make Friends With The...
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Oui Magazine 1973 7306 June
by
Price: $15.00
CovergirlUnknown (Not nude) FeaturesRussi a's Dirty Little SecretWhy God Made The WorldBumps Along...
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OUT OF STOCK!
Oui Magazine 1973 7307 July
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Price: $15.00
CovergirlUnknown (Not nude) Features69 Facts About French SexJohn Wayne Meets Bob DylanMusic To...
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Oui Magazine 1973 7308 August
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Price: $15.00
CovergirlUnknown (Not nude) FeaturesDiana Rigg: American Men Make Lousy LoversFeelthy French...
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Oui Magazine 1973 7312 December Oui Magazine 1974 7401 January Oui Magazine 1974 7402 February Oui Magazine 1974 7403 March
Oui Magazine 1973 7312 December
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Price: $15.00
CovergirlUnknown (Not nude) FeaturesGerma ine Greer On Sexy MenPapillon On GamblingAunt Nancy On...
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Oui Magazine 1974 7401 January
by
Price: $15.00
CovergirlUnknown (Not nude) FeaturesThe Kingdom And Power Of ScrewWill Billie Jean And Bobby Riggs...
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Oui Magazine 1974 7402 February
by
Price: $15.00
CovergirlUnknown (Not nude) [Cheryl Rixon?] FeaturesBix esual ChicRobot Slaves In Your FutureSex...
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Oui Magazine 1974 7403 March
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Price: $15.00
CovergirlBetty Burke and Veronica Hare (Nude inside) FeaturesSon ic SexPub Rock In LondonFlashing...
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