First Edition. Museums: New Visions, New Approaches. This volume considers in depth the most up-to-date approaches to museum communication – museums as media, museums and audience and the evaluation of museums.This volume considers in depth the most up-to-date approaches to museum communication – museums as media, museums and audience and the evaluation of museums. Museum, Media, Message begins by placing museum communication in the context of mass communication and media studies. The book is divided into three sections, the first analysing how museums and galleries construct and transmit complex systems of value and legitimation through processes of collection and exhibition. The second section raises philosophical and management issues and explores examples of work with specific audiences. The third section uses examples and case-studies to introduce methods for studying the audiences’ experiences of communication events in museums. Museum, Media, Message is compiled for people who want to develop a more critical and informed professional practice in relation to museum and gallery audiences. The mix of philosophical discussion and practical examples will enable readers to develop their skills of analysis and reflection on day-to-day activities. The book will also be of value to people in related fields who are interested in current debates and issues in museums. pp. xvi, 299
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