The Morgan Motor Company provides a fitting antidote to mass-produced automotive manufacturing, bringing with it an exceptional mix of traditional craftsmanship and appropriate modern technology.

Famous the world over for its unique blend of craft, heritage and pure driving experience, Morgan has been manufacturing quintessentially British vehicles in Malvern, UK, for more than 110 years.

The Morgan Motor Company is a family-owned English motor car manufacturer founded in 1910 by Henry Frederick Stanley Morgan.

Morgan is based in Malvern Link, an area of Malvern, Worcestershire, and employs approximately 220 people. Morgan has stated that they produce 850 cars per year, all assembled by hand.^[1] The waiting list for a car is approximately six months, and has sometimes been as long as ten years.

Morgan cars are unusual in that wood has been used in their construction for a century, and is still used in the 21st century for framing the body shell.^[2] A visitor centre and museum have exhibits about the company’s history from Edwardian times until the present day, developments in automobile technology, and a display of automobiles. There are also guided tours of the factory.

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