Garry Holloway:

• Recognised, as evident from the back cover blurbs, as one of the most proactive diamond experts, fighting scams and flaws in the diamond grading system.
• Put five decades of passion and knowledge of diamonds and the diamond industry in this book.
• Always championed consumer protection. Garry believes that everyone deserves the biggest best looking sparkly diamond for their money.

This book is not about more diamond information. The world is already saturated with information. This is a book about knowledge and how to use it.
Holloway leaves no stone unturned (pun intended). He simplifies selection of diamonds with some easy-to-use tools. He explains flaws in the industry that even most professionals are not aware of. Garry says it as it is – first-hand experience, research, inventions and going against the widely accepted and promoted shortcomings of the diamond business.
These are the fundamental laws that will ensure the biggest sparkliest diamond for your money.
The book starts out simply to help that guy selecting an engagement ring for his girl, and dives in deeper for serious collectors, jewellery store buyers and salespeople, followed by technical information for diamond cutters and polishers.
Holloway explains, for example, that D top color, Flawless diamonds cost two to three times more than a diamond that looks better and sparkles more. If you just want to buy a great diamond you will learn how to reject 80% of round cut diamonds in the first 20 pages.
Holloway walks his talk. His stores in Melbourne, Australia, have sold the sparkliest natural diamonds for almost 50 years. The best by Garry’s standards, he rejects more than 80% of diamonds graded triple excellent cut by the GIA. He shares his secrets and step by step guide to buy a better diamond.
Consumers have always been central to Garry’s focus, improving the industry by creating more demand for better looking diamonds. His contributions have improved cutting and polishing, and he demystifies laboratory diamond grading information to support consumers.
Holloway invented easy to use tools that help consumers, retail store buyers, diamond cutters and wholesalers. They are used worldwide by savvy consumers and industry leaders. These include Ideal-Scope, ASET and HCA.
These laws will work in a local store, online or from a big international brand like Tiffany, where you will learn to reject around half or more stones. Are you ready to get started?