Viva was an adult woman’s magazine that premiered in 1973 and ceased publication in 1980. Its full title was Viva, The International Magazine For Women, and it was published by Bob Guccione and his wife, Kathy Keeton. The first issue of Viva is dated October 1973. Guccione was the editor of Penthouse, an adult men’s magazine, and he wanted to publish a companion title for women. Viva was essentially an erotic magazine for women, containing articles and fiction delving into women’s fantasies, and exploring their sexuality, reviews of the arts, interviews with known personalities, fashion and beauty, etc. It was published on a monthly basis.